Henri Bezuidenhout is an Associate Professor in International Trade at the School of Economics at North-West University with research focused on Cross-Cultural Leadership and Multinational Enterprises in Africa. He is the official South African and African country research partner for the Columbia Center on Sustainable Investment at Columbia University in New York and is also involved with domestic stakeholders including the South African Institute of International Affairs’ Economic Diplomacy Programme, South African Provincial Investment Promotion Agencies (PIPAs).